How Careem Cut DSO by 24% and Streamlined AR with OCTA

About Careem

Careem is a leading ride-hailing and super app in the MENA region, operating in over 100 cities across 14 countries. Founded in 2012, the company provides a wide range of services including ride-hailing, food delivery, and many more services. Careem, now a subsidiary of Uber, leverages advanced technology to create convenient and affordable mobility solutions for its customers. With a strong focus on innovation and customer satisfaction, Careem continues to expand its offerings, positioning itself as a key player in the regional tech ecosystem.

Key Results

• 24% DSO Reduction — Reduction in Days Sales Outstanding
• 110+ Hours Saved — Monthly hours saved
• $48K+ Cost Savings — Monthly savings

Manual follow-ups were slowing down Careem's productivity

• Managing invoice collections across UAE, KSA & Jordan posed logistical challenges
• Fragmented communication between finance and customer team led to delayed follow-ups
• Inability of the ERP system to customize follow-ups for individual customers
• Limited bandwidth in the finance team hindered proactive follow-ups, resulting in missed collection opportunities

Careem faced challenges with manual accounts receivable (AR) processes, leading to inefficient collection process and increased Days Sales Outstanding (DSO). The lack of customization and transparency in the process diverted focus from more strategic tasks, and as the business expanded, these inefficiencies became more pronounced, highlighting the need for a more automated and adaptable solution.

OCTA addresses the unique AR challenges of Careem

Multi-entity support

OCTA's multi-entity support has streamlined Careem's AR processes across the UAE, KSA, and Jordan. By consolidating and simplifying invoice management for these regions, Careem has eliminated the complexity of managing separate workflows for each country, driving efficiency and reducing operational friction.

AI-Powered, Customizable Workflows for Efficient Follow-Ups

OCTA's fully customizable automated workflows, enhanced with advanced AI features, have revolutionized Careem's AR process. The platform's AI-driven capabilities—like intent detection for auto-pauses, context-based auto-reply emails, and reminder calls—ensure seamless follow-ups across multiple channels, including email, WhatsApp, and AI calls. The ability to incorporate Arabic follow-ups has further enhanced the customer experience, making communication even more effective.

Seamless Team Collaboration between CS and Finance Team

OCTA has enhanced collaboration between Careem's Customer Success (CS) and Finance teams by centralizing customer data on a single platform, providing real-time access to crucial information. The ability to create customized rules and AI-driven task setups further optimizes coordination, ensuring proactive follow-ups and better management of critical tasks.

Unlocking Strategic Insights with A/R Analytics, Custom Reports, and Forecasting

With OCTA's powerful A/R analytics and customer scoring, Careem has gained deeper visibility into its receivables, enabling more informed decision-making. OCTA's ability to generate customized, real-time reports—including forecasting—has been a game-changer. They can now prioritize collection efforts based on customer behavior, invoice amounts, and cash flow projections.

Oracle Fusion x OCTA: Custom Integration and Seamless Auto-Sync

Integrating OCTA with Careem's existing Oracle Fusion system was a smooth and efficient process. Although direct integration wasn't available, OCTA quickly built a custom solution tailored to their needs. This fast, customized integration allowed Careem's finance team to immediately start leveraging OCTA's advanced AR capabilities without disruption to their existing workflow. A key benefit of the integration is the seamless auto-sync feature, which ensures that all accounts receivable data is automatically updated every day.

What Careem Says

OCTA transformed Careem's AR process from a bottleneck into a well-oiled machine. By automating follow-ups and optimizing collections, we cut through inefficiencies, improved cash flow, and put our focus back on what truly matters—growth.

— Finance Lead, Careem

OCTA transformed our AR process with a custom integration that streamlined workflows and reduced manual tasks. The daily auto-sync ensures we're always working with real-time data, and AI-driven features have accelerated collections. What truly stands out is the exceptional customer support—help is always just two hours away.

— Sr. Director of Finance, Careem