How Careem Cut DSO by 24% and Streamlined AR with OCTA

Careem is a leading ride-hailing and super app in the MENA region, operating in over 100 cities across 14 countries. With OCTA, they reduced DSO by 24% and saved 110+ hours monthly.

Key Results

• DSO Reduction: 24% — Reduction in Days Sales Outstanding
• Hours Saved: 110+ — Monthly hours saved
• Cost Savings: $48K+ — Monthly savings

About Careem

Careem is a leading ride-hailing and super app in the MENA region, operating in over 100 cities across 14 countries. Founded in 2012, the company provides a wide range of services including ride-hailing, food delivery, and many more services. Careem, now a subsidiary of Uber, leverages advanced technology to create convenient and affordable mobility solutions for its customers. With a strong focus on innovation and customer satisfaction, Careem continues to expand its offerings, positioning itself as a key player in the regional tech ecosystem.

Manual follow-ups were slowing down Careem's productivity

• Managing invoice collections across UAE, KSA & Jordan posed logistical challenges
• Fragmented communication between finance and customer team led to delayed follow-ups
• Inability of the ERP system to customize follow-ups for individual customers
• Limited bandwidth in the finance team hindered proactive follow-ups, resulting in missed collection opportunities

OCTA addresses the unique AR challenges of Careem

Multi-entity support

OCTA's multi-entity support has streamlined Careem's AR processes across the UAE, KSA, and Jordan. By consolidating and simplifying invoice management for these regions, Careem has eliminated the complexity of managing separate workflows for each country, driving efficiency and reducing operational friction.

AI-Powered, Customizable Workflows for Efficient Follow-Ups

OCTA's fully customizable automated workflows, enhanced with advanced AI features, have revolutionized Careem's AR process. The platform's AI-driven capabilities—like intent detection for auto-pauses, context-based auto-reply emails, and reminder calls—ensure seamless follow-ups across multiple channels, including email, WhatsApp, and AI calls. The ability to incorporate Arabic follow-ups has further enhanced the customer experience, making communication even more effective.

Seamless Team Collaboration between CS and Finance Team

OCTA has enhanced collaboration between Careem's Customer Success (CS) and Finance teams by centralizing customer data on a single platform, providing real-time access to crucial information. The ability to create customized rules and AI-driven task setups further optimizes coordination, ensuring proactive follow-ups and better management of critical tasks.

Unlocking Strategic Insights with A/R Analytics, Custom Reports, and Forecasting

With OCTA's powerful A/R analytics and customer scoring, Careem has gained deeper visibility into its receivables, enabling more informed decision-making. OCTA's ability to generate customized, real-time reports—including forecasting—has been a game-changer. They can now prioritize collection efforts based on customer behavior, invoice amounts, and cash flow projections.