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Empowering the determined through assistive tech

José Rubinger is the Co-Founder and CEO of Key2Enable for the MENA region, an EdTech startup that provides innovative assistive technology solutions for individuals with disabilities. Driven by a personal connection and the desire to empower people of determination, Rubinger and his team developed the Key-X keyboard and accompanying software to help individuals with cerebral palsy and other disabilities communicate, learn, and enhance their autonomy. Under Rubinger's leadership, Key2Enable has expanded its operations from Brazil to the UAE, leveraging the supportive ecosystem and international recognition offered by setting up their business in Abu Dhabi.

Get Inspired

Empowering the determined through assistive tech

José Rubinger is the Co-Founder and CEO of Key2Enable for the MENA region, an EdTech startup that provides innovative assistive technology solutions for individuals with disabilities. Driven by a personal connection and the desire to empower people of determination, Rubinger and his team developed the Key-X keyboard and accompanying software to help individuals with cerebral palsy and other disabilities communicate, learn, and enhance their autonomy. Under Rubinger's leadership, Key2Enable has expanded its operations from Brazil to the UAE, leveraging the supportive ecosystem and international recognition offered by setting up their business in Abu Dhabi.

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In this inspiring Q&A, José Rubinger, the founder of Key2enable, shares his entrepreneurial journey and the driving force behind his mission to create innovative assistive technology solutions for individuals with disabilities. Rubinger discusses the challenges he faced, the importance of building a strong support network, and the key lessons he learned along the way.

Rubinger emphasizes the significance of staying true to one's passion and purpose, focusing on creating solutions that make a genuine difference in people's lives. He also highlights the value of embracing failure as an opportunity for growth and learning, and the power of perseverance and determination in overcoming obstacles.

Why did you choose to start a business?

I was driven by a passion for leveraging technology to make a meaningful impact on the lives of individuals with disabilities. Witnessing the challenges faced by this community inspired me to create innovative solutions that could enhance their quality of life and foster greater inclusion.

How did you start your business?

Key2enable began with a vision to develop assistive technology solutions that could address the unique needs of individuals with disabilities. We conducted extensive research, collaborated with experts in the field, and invested in R&D to bring our innovative products to market.

What do you wish you’d known before you started your business?

I wish I had fully grasped the importance of building a strong network of mentors, advisors, and supporters early on. Establishing these connections can provide invaluable guidance, insights, and resources to navigate the challenges of entrepreneurship.

Did you have any support in your journey?

Yes, I was fortunate to have the support of a dedicated team, supportive mentors, and strategic partners who believed in our vision and contributed to our success. Their guidance, expertise, and encouragement have been instrumental in overcoming obstacles and achieving our goals.

What is your greatest challenge as a business owner?

One of the greatest challenges is striking the right balance between innovation and scalability. As a business owner, it's essential to continuously innovate and adapt to meet evolving market needs while also ensuring operational efficiency and sustainable growth.

What advice would you give to your past self before opening your own business?

I would advise my past self to embrace failure as a natural part of the entrepreneurial journey and to view challenges as opportunities for growth and learning. It's essential to stay resilient, flexible, and open-minded, and to celebrate small victories along the way.

Reflecting on your path to entrepreneurship, what key piece of advice would you offer to aspiring founders?

My key piece of advice would be to stay true to your passion and purpose. Identify a problem or opportunity that resonates deeply with you, and focus on creating solutions that genuinely make a difference. Surround yourself with a supportive network, stay committed to continuous learning and improvement, and never underestimate the power of perseverance and determination.

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© 2024 OCTA, Inc. All rights reserved

© 2024 OCTA, Inc. All rights reserved

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© 2024 OCTA, Inc. All rights reserved