True, a venture fund based in London, UK, was founded in 2013. The fund focuses on Seed, Series A, and Series B stages, with a portfolio spanning various sectors including Consumer Goods, E-Commerce, Healthcare, Fashion, and more. Richard Mergler is a partner at True, which has invested in 64 companies and has seen 4 exits. True describes itself as a consumer-focused investment and innovation firm that reimagines good business practices. For more information, visit their website at www.true.global.