How Mimojo Streamlined Finance Operations and Brought Structure to High-Volume Cashback Workflows with OCTA
Mimojo is a UAE-based card-linked cashback platform that automatically rewards users for everyday spending. With OCTA, they saved 70+ hours monthly, scaled without new hires, and reduced DSO by 27%.
Key Results
- Hours Saved: 70+ — Monthly hours automated
- New Hires: 0 — Scaled without adding headcount
- DSO Reduction: 27% — Faster payment cycles
About Mimojo
Mimojo is a UAE-based card-linked cashback platform that automatically rewards users for everyday spending. By integrating directly with Visa and Mastercard, Mimojo enables customers to earn real cashback at 1,000+ partner outlets without vouchers, points, or manual redemption. Users simply link their cards and receive cashback automatically, while merchants benefit from increased engagement and repeat spending. Headquartered in Dubai, Mimojo is redefining loyalty in the region through a frictionless, technology-first rewards experience.
High-Volume Follow-Ups and Month-Start Invoice Distribution at Scale
- Payment Follow-Ups at Extreme Scale: Mimojo manages thousands of merchants and a very high volume of transactions. Following up on delays, confirmations, and exceptions consumed a disproportionate amount of the finance team's time
- Inconsistent Follow-Ups: Follow-ups were inconsistent across merchants, with the team spending hours every day tracking outstanding payments
- Month-Start Invoice Distribution: At the start of every month, Mimojo issues new invoices to its entire merchant base. Distributing these invoices manually took 3 business days of focused finance effort
- Scaling Bottleneck: As Mimojo grew, manual finance operations could not keep pace with transaction volume, creating a recurring operational burden
OCTA's AI Agents Powering Mimojo's Finance Operations
Follow-Up Agent: Automated, Intelligent Payment Chasing at Scale
OCTA's Follow-Up Agent automated payment follow-ups across Mimojo's entire merchant base. Instead of manual tracking and outreach, the agent continuously monitors invoice status and triggers follow-ups automatically based on predefined rules and real-time signals. This ensured consistent follow-ups across thousands of merchants, faster response cycles without manual effort, and reduced dependency on finance teams to chase payments.
Invoice Dispatch Agent: Automatic Detection and Mass Distribution
At the start of the month, Mimojo issues new invoices to thousands of merchants. OCTA's Invoice Dispatch Agent automatically identifies newly issued invoices the moment they appear and dispatches them at scale—without manual uploads, tracking, or coordination. What was previously a weeks-long manual effort became a fully automated, background process.
AI Monitoring & Communication Agent: Exception Handling Without Noise
OCTA's AI Monitoring Agent continuously tracks all invoice activity and merchant communications across the lifecycle—from invoice dispatch to payment confirmation. When an exception occurs, the AI flags the issue in real time, automatically creates a task with full context, and routes it to the right team member. OCTA's centralized Communication Module ensures all interactions happen in one place, eliminating the need to switch between inboxes, spreadsheets, or external tools.
Reporting Agent: Full Visibility into AR Communications
OCTA's Reporting Agent gives Mimojo full visibility into accounts receivable communications. The team can track follow-up activity and outcomes, communication timelines, bottlenecks and delays, and overall effectiveness of AR outreach. This allowed Mimojo to move from reactive finance operations to data-driven optimization, improving both efficiency and cash cycles.