How Ratio Streamlined Accounts Receivable and Boosted Operational Efficiency with OCTA

How Ratio Streamlined Accounts Receivable and Boosted Operational Efficiency with OCTA

Ratio Accounting & Financial Advisory is a boutique firm established in 2017 and based in Abu Dhabi, United Arab Emirates. They specialize in providing accounting and financial advisory services to small and medium-sized businesses, government and non-profit organizations, and high-net-worth individuals. Their mission is to serve as trusted accountants, advisors, and partners, delivering personalized services with the highest ethical standards. The team comprises certified accountants and analysts dedicated to supporting clients' financial health and sustainable growth.

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“OCTA has revolutionized the way we manage accounts receivable. By automating the collections process, improving visibility across entities, and integrating seamlessly with our accounting systems, we’ve been able to accelerate cash flow and scale our AR operations without adding extra overhead.”

SSyed, Managing Director, Ratio


Challenges Before OCTA

Before adopting OCTA, Ratio faced several challenges that impacted their ability to scale and maintain operational efficiency in managing their client’s accounts receivable.

  • Resource Drain: Managing accounts receivable manually across a growing customer base was resource-intensive and required significant manual effort. This led to higher costs and prevented Ratio from efficiently onboarding new clients.
  • High DSO and Cash Flow Delays: The absence of automation in AR processes resulted in delayed collections, causing longer Days Sales Outstanding (DSO) and unstable cash flow for Ratio and its clients.
  • Lack of Multi-Entity Visibility: Managing AR across various client accounts was fragmented, making it difficult for the finance team to gain a unified view of the financial data.
  • Integration Barriers: Clients using different accounting platforms required custom-built integrations, complicating financial operations and reducing scalability.

To overcome these issues, Ratio needed an automation solution that could streamline AR, enhance visibility, and allow for easier scalability.


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“Before OCTA, our teams spent a lot of time manually following up on payments and reconciling accounts. The lack of a consolidated view of all our clients made tracking AR a real challenge. We were also unable to scale our offering efficiently without adding more resources.”

SSyed, Managing Director, Ratio


How OCTA Transformed Ratio’s AR Operations

After thorough evaluation, Ratio chose OCTA to automate and optimize its AR processes, enabling smoother scaling and improved efficiency. Here’s how OCTA made a significant difference:

Effortless Automation for Streamlined Follow-Ups

OCTA’s easy-to-implement automation enabled Ratio to quickly set up customizable AR workflows for its clients. Each workflow was tailored to meet individual client needs, ensuring timely follow-ups with minimal manual intervention. Features like AI-powered reminders, smart escalation rules, and multi-channel communication (email, WhatsApp, automated calls) ensured that clients’ accounts were followed up on consistently and promptly.

This no-code solution allowed Ratio to rapidly expand AR automation across its customer base without adding operational complexity.


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"OCTA’s no-code automation has enabled us to customize follow-up workflows quickly for each client, and the multi-channel approach has increased our collection speed significantly without the need for additional personnel."

AAmaan, Accountant, Ratio


Real-Time Multi-Entity Dashboard for Better Visibility

OCTA provided Ratio with a centralized dashboard, allowing the finance team to track AR across multiple client accounts with ease. This gave them real-time visibility into each client’s receivables without having to toggle between platforms, enabling more efficient decision-making.

With role-based access controls, OCTA ensured that sensitive financial data remained secure, while also allowing stakeholders to only access relevant information.

Data-Driven Insights for Strategic Decision-Making

OCTA’s advanced AR analytics and customer scoring features provided Ratio with deeper insights into clients’ payment behaviors. This allowed them to prioritize collections, reduce DSO, and improve cash flow forecasting. By leveraging OCTA’s customizable reports and predictive analytics, Ratio could offer their clients more effective collections strategies and deliver insights to help them improve their financial health.


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“OCTA’s analytics and forecasting features have been invaluable. We can now focus on high-priority collections, identify potential risks early, and improve cash flow management for both Ratio and our clients.”

AAmaan, Accountant, Ratio


Seamless Global Expansion with Localized Payment Solutions

OCTA’s integration with regional payment providers like Paymob, Tap Payments, Mamopay, Stripe gave Ratio’s clients the flexibility to offer their customers various payment options, both locally and globally. This, combined with multi-language support, allowed Ratio to expand its AR offerings to clients beyond the UAE, supporting businesses across the MENA region and internationally.

With a solution that adapts to local and global payment preferences, Ratio enabled its clients to achieve higher payment success rates and a superior customer experience.

Effortless Integration with Leading Accounting Platforms

OCTA’s native integrations with popular accounting software like QuickBooks, Xero, Wafeq, Zoho and NetSuite eliminated the need for custom-built solutions, simplifying the process of syncing invoices and financial data across platforms. This ensured a seamless connection between Ratio’s clients’ accounting systems and the OCTA platform.


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“The ability to integrate OCTA with various accounting tools effortlessly was a huge time-saver. We no longer had to worry about manual data entry, and the auto-syncing feature kept everything up to date in real time.”

SSyed, Managing Director, Ratio


Results
  • 6x Return on investment achieved by automating accounts receivable (AR) and optimizing financial operations for Ratio’s clients using OCTA.
  • 31% Reduction in Days Sales Outstanding (DSO) since Ratio implemented OCTA for its 15 onboarded clients.
  • 100 Hours+ Reduction in manual hours spent per month on collections and reconciliation across Ratio’s clients on OCTA.

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“Before OCTA, we faced long collection cycles and struggled with scalability. Now, we’re not only able to accelerate payments but also give our finance teams the time and tools they need to focus on growth. The automation and seamless integrations with accounting systems have made a huge difference. OCTA helped us transition from reactive to proactive finance operations, and we can now offer scalable AR solutions to all our clients without added complexity.”

SSyed, Managing Director, Ratio