Experts

Mastering Digital Growth: Strategies, Pitfalls, and the Future of AI-Driven Marketing for SMBsExperts

Mastering Digital Growth: Strategies, Pitfalls, and the Future of AI-Driven Marketing for SMBs

We recently spoke with Rafay, a forward-thinking expert with a proven track record in digital marketing and growth strategies. One of the standout lessons from our conversation was the importance of balancing short-term wins with long-term investments, like pairing quick ROI tactics with the comp...
Digital MarketingGrowth
Implementing CRM & Marketing Automation from Zero to OneExperts

Implementing CRM & Marketing Automation from Zero to One

We recently had a conversation with Uzair Hamid, a sharp entrepreneur with a deep understanding of product strategy. One of the key takeaways was his emphasis on getting the basics right: truly understanding your customers. Uzair believes that when you know your customers better than anyone else,...
MarketingCRM
Tactical approaches to customer acquisition, retention, and product-led successExperts

Tactical approaches to customer acquisition, retention, and product-led success

In our interview with Mira Nouaihed, Startup Studio Partner at Chalhoub Greenhouse, we delved into her extensive experience in venture building and product growth. Mira shared her valuable insights on fostering innovation within startups, highlighting the importance of a customer-centric approach...
GrowthMarketing
Omar Ali: From Retail to Product Management - Lessons in Prioritization, Customer Focus, and Navigating FailureExperts

Omar Ali: From Retail to Product Management - Lessons in Prioritization, Customer Focus, and Navigating Failure

Omar Ali, Product Manager at Carrefour, emphasizes solving real customer problems with agility and focus. Drawing from his diverse career, he highlights the importance of talking to customers, testing solutions through MVPs, and communicating clearly to drive adoption. He believes AI-driven perso...
Retail managementProduct Management
Ahmed Wahba: Designing Success in Startups and B2B ProductsExpert Story

Ahmed Wahba: Designing Success in Startups and B2B Products

We had the pleasure of speaking with Ahmed Wahba, a seasoned Product Designer with more than six years of experience in UX/UI design. In this insightful interview, he shares his journey of working with AI-powered teams and products, reaching over 200 million users across 20 countries. Join us as ...
product design