Behind the Scenes – How OCTA Thinks & Builds

OCTA's Behind the Scenes (BTS) is a record of internal reasoning shared externally. It covers how OCTA approaches engineering, product decisions, marketing strategy, and leadership challenges. This includes design decisions, features we chose not to build, experiments that failed, and frameworks we use to think about growth and product-market fit. Published for founders, product teams, and finance professionals who want to understand how a modern B2B SaaS company operates.