Solving Real Problems: Walid Dib on Entrepreneurship and Building Better

In this insightful Q&A, Walid Dib shares about his journey about building startups that solve real issues. He co-founded three companies before: a B2B SaaS, an InsurTech that raised $6.4 million, and a mentorship platform that he sold to BRINC. Now, he is building Better, a telehealth platform focused on discreet, personalized men’s health solutions for the GCC.

Why did you choose to start a business?

I believe in creating impactful solutions to big problems. Starting a business lets you own the mission and push boundaries to address gaps directly, like the stigmatized, neglected issues men face in health and wellness.

How did you start your business?

I rolled up my sleeves and personally interviewed dozens of men dealing with these issues. Listening to their experiences, pain points, and the barriers they faced accessing health solutions gave me invaluable insight. This hands-on approach guided Better’s design—tailoring everything from our discreet delivery to the consultation platform to genuinely meet their needs while respecting privacy.

What do you wish you’d known before you started your business?

Focus. There's so much noise, especially in health tech, but staying close to your mission and core offering keeps things scalable and aligned with customer needs.

Did you have any support in your journey?

Yes, I've had incredible support from mentors, networks, and colleagues. Plus VC and key angels believed in Better early on, and partnerships have been essential.

What is your greatest challenge as a business owner?

Balancing growth speed with regulatory and quality demands, especially in health, where patient safety and trust are essential.

What advice would you give to your past self before opening your own business?

Nail down the MVP and prove profitability before expanding. Test, learn, and iterate faster.

Reflecting on your path to entrepreneurship, what key piece of advice would you offer to aspiring founders ?

Be relentless about your mission, but stay flexible on the methods. Build solutions that customers actually need, not what you assume they want.